tag:blogger.com,1999:blog-630781266485333832011-10-26T12:19:31.580-07:00Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.comBlogger681100tag:blogger.com,1999:blog-63078126648533383.post-3705328204512445652011-10-10T14:36:00.001-07:002011-10-26T12:19:31.597-07:00

A while back I wrote about a text message campaign by Swiss Chalet. In it, I described how text-based marketing activities can fail when not properly executed. As a follow up, I have come across this picture of the bus-back advertising that promoted the campaign. I think you can see why this would not work as well as expected.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-89568904449455362722011-03-22T19:26:00.000-07:002011-03-23T12:17:23.625-07:00

I've written recently about some failed social media activities, including the lack of public announcements by ski hill Sunshine Village during an HR and PR crisis, and negative reaction on Twitter to a new chicken product from Domino's Pizza.Now comes a story from The Ad Contrarian about Pepsi's recent forays into Social Media. Specifically, that they have failed spectacularly in terms of

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-27123478103314074432011-03-08T16:20:00.000-08:002011-03-09T08:50:56.606-08:00

As social media develops an almost 'magical' aura in the communication industry, and as it grows in scope and execution, there will inevitably be some blunders along the way. In fact, I suspect that going forward one could create an entire blog out of social media failures.Enter the Domino's promotion for their new boneless chicken. They invited consumers, right on their delivery box, to tweet

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com6tag:blogger.com,1999:blog-63078126648533383.post-43433222530673231392011-03-01T20:31:00.000-08:002011-03-02T15:35:42.549-08:00

Regular readers of this blog may notice that I've been a little neglectful in the past month in writing new posts. That's because I've been busy with my new job.That's right, folks, I am now Account Director at Twist Marketing here in Calgary. And I'm pretty excited about it.One of the big things that attracted me to Twist is their appetite to try new things in new media areas. That, and the

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-59582114187111522222011-02-03T07:34:00.001-08:002011-02-09T20:07:59.522-08:00

Recently I wrote about a text message campaign that I came across for World Health Gym here in Calgary. I promised that I would follow up on thier campaign.The whole point of text message marketing is the opportunity to remarket to people who opt in. Actually it's more than that, it's the opportunity to engage the consumer in a dialogue. But to do it properly, you first have to ask their

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-11610111781802109222011-01-28T08:48:00.000-08:002011-01-28T09:48:46.428-08:00

This is a quick update. I'm certain that there will be much more to write about after the weekend.First, if you haven't read the story, see the first part here: Social Media Fail. Then read the second part here: More Sunshine.Today there are some updates. If you are following the what-actually-happened story, the Metro News reports that the dismissed employees have filed a lawsuit.But that's not

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com10tag:blogger.com,1999:blog-63078126648533383.post-90491627724170994932011-01-26T17:03:00.000-08:002011-01-28T09:48:28.845-08:00

Yesterday I posted about Sunshine Village and their handling of some controversy on their Facebook page. It turns out that I made a few mistakes.Mr Doug Firby, Associate Director, Communications for Sunshine Village emailed me directly to point out some of the errors of my post. Some things I wrote about have not been proven as fact. So I should have used more words such as 'allegedly' and '

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com15tag:blogger.com,1999:blog-63078126648533383.post-88484695496411803722011-01-25T10:21:00.000-08:002011-01-28T08:31:12.880-08:00

Nearly every business owner knows by now that they should probably have a Facebook page. The trouble is, many of them don't know why.Most will say that it's to help their consumers learn more about their brand, or that it might in some vague way enable their consumers to spread their (the company's) brand messages. Or they simply want one because their competitors have one.While none of this is

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com28tag:blogger.com,1999:blog-63078126648533383.post-12118036225633402742011-01-14T10:18:00.000-08:002011-01-25T12:22:11.885-08:00

It's good to toot your own horn once in a while. A while ago on this blog, I posted about how brilliant I was. Apparently I still am.Jeff Hasen (CEO of Hipcricket and someone who is also probably brilliant), today published this article titled "Marketers Need New Mobile Social Media Mindset". Mr. Hasen talks about the recently released statistics from Twitter and how it "shows the convergence

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-40999399613196338142011-01-11T14:23:00.000-08:002011-01-27T07:46:40.867-08:00

One thing that I've been meaning to write about for some time is the convergence of mobile and social media marketing activities.Now I hate that word "convergence". It's one of those overused 1990s MBA buzzphrases that is along the same lines as "think-outside-the-box" and "synergies". Plus, in general, the world doesn't converge, it diverges. But this is another topic.In this case I'm forced

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-11052010811605881092011-01-06T21:13:00.000-08:002011-01-25T12:22:47.365-08:00

Not long ago I wrote about a text message campaign from Swiss Chalet. You might recall that I thought their campaign was a failure.As an advocate of mobile marketing, and especially including text message marketing, I have also lamented the lack of text message campaigns here in Canada. Around the world, these types of campaigns have generated significant success. Marketers here have been

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com2tag:blogger.com,1999:blog-63078126648533383.post-5840123863526569322011-01-05T11:20:00.000-08:002011-01-25T12:37:01.383-08:00

On this blog I haven't talked much about the ongoing battle between Apple's iOS, Google's Andriod and the RIM operating system. But there's much to discuss.First, check out this chart:There's definitely a trend here. And Android looks to be the big winner, with RIM the big looser.RIM is a classic Canadian tech company. Like Corel and Nortel before it, RIM established an early market lead by

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-33327388557080940612011-01-02T18:12:00.000-08:002011-01-25T12:37:25.611-08:00

Every year at this time somebody proclaims that this year is going to be The Year of Mobile Marketing.It's less black-and-white than that. Mobile is gaining ground surely and steadily - a characteristic of something that's going to be around for a while.So enjoy the new year. We hope it brings prosperity and success. And some more growth in mobile marketing activities.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-77547151282544118082010-12-25T20:07:00.001-08:002011-01-25T12:37:39.289-08:00

Mobile cannot solve everything. Witness Hyundai, trying to use mobile to help take their brand upscale. The new model is the Equis, and the concept is that the owners manual is an iPad app. The iPad comes included when you purchase the car.Neat idea. But there's a problem.Hyundai makes some pretty nice cars. But they haven't yet overcome a brand image that is left over from when they made

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-49943826066184209472010-12-22T11:00:00.000-08:002011-01-25T12:37:58.583-08:00

Or, are falling.Email was, just a short time ago, the primary method for marketers to interact with their consumer on a one-on-one basis.However, recent research has demonstrated that in most age categories, email usage is on the decline.So what does that mean? It means that email is starting to take a back seat to texting and social networking. Most especially in the youngest age categories.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-39578841683488467192010-12-20T18:05:00.000-08:002011-01-25T12:38:10.255-08:00

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-80519920501774263322010-12-14T13:10:00.000-08:002011-01-25T12:38:25.789-08:00

Recently we reviewed rumours of a new iPad. It seems that a new iPhone is not far behind.Expected in April or May in the US, the iPhone 5 has reportedly begun production in China. Of course, many will wonder what new features the iPhone 5 will have. Personally, I just want to know how many Gizmodo employees are going to he hanging around bars at closing time in the Cupertino, CA area.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-76895575070924540102010-12-06T11:54:00.002-08:002011-01-25T12:38:37.660-08:00

Apple is consistent with their release of updated items almost exactly 1 year after the last version. Given this, we should expect a new iPad in the spring of 2011.DigiTimes, a Taiwanese newspaper, recently reported that Foxconn Electronics (a manufacturer for Apple) will begin shipping version two of the iPad in March. Given the recent activities regarding the Samsung (Android) and Blackberry

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-66551668747301530292010-11-30T17:00:00.000-08:002011-01-25T12:39:04.937-08:00

Back in September I wrote a post about location-based mobile marketing activities. Turns out I'm not the only one who thinks that location offers the greatest opportunities.Given the nature of mobile devices, especially that they are virtually always on and virtually always with the consumer at the time of purchase decision, location technology is quickly growing into a huge opportunity for

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-57036614028011009172010-11-17T07:45:00.000-08:002011-01-25T12:39:21.744-08:00

This spot from 1988 is terrific. Most of the predictions are spot on. Enjoy...

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-70935534097551248522010-11-15T19:00:00.000-08:002011-01-25T12:39:34.488-08:00

Swiss Chalet recently launched a mobile coupon promotion. I noticed it advertised on the back of a bus here in Calgary. The headline at the top of the ad proudly pronounced:Text 313131 SWISSHuh?Being rather involved in mobile, I gathered that the coupon could be had by texting 'SWISS' to 313131. But not everybody is going to know this.It's great that mobile is being tried out by a franchise

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-50478064948183177222010-10-30T11:22:00.000-07:002011-01-25T12:40:37.283-08:00

Some studies have shown that 70% of final purchase decisions are made at the point of purchase. In some categories it's likely much higher than that.I recently went to the local grocery store to purchase some taco chips. I was taking them to a gathering of friends with some homemade guacamole that I was planning to make. As I studied the various brands on the shelf, it struck me that a real

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com2tag:blogger.com,1999:blog-63078126648533383.post-85089388091439123152010-09-29T08:27:00.000-07:002011-01-25T12:40:59.612-08:00

Marketing Daily is reporting on a Forrester Research survey that claims that the mobile device is the most used electronic device.Duh!I hope they didn't spend too much money figuring this out. They could have given me just half of it and I would have told them the same answer.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-60229677026961266882010-09-16T16:19:00.000-07:002011-01-25T12:45:16.515-08:00

Mobile Marketer Daily recently published an article entitled 7 Key Trends Mobile Marketers Need to Know. This was a review of a keynote speech by Noah Elkin, senior analyst at eMarketer New York.Go ahead and read the article. Or I'll give you the Cole's notes version here:1) Mobile usage has become pervasive2) Mobile devices and platforms have experienced dramatic evolution3) The device market

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-44805031603184411852010-09-09T11:05:00.000-07:002011-01-25T12:45:34.216-08:00

I came across this chart on the Mobile Inc blog. It pretty much sums how to decide on which search engines are (is!) most important when developing optimization.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-73812111317275842142010-09-08T11:05:00.000-07:002011-01-25T12:45:51.495-08:00

Somebody asked me the other day about how mobile activities in general, and mobile marketing activities specifically, are impacting the natural environment.It's a good question. Certainly used and outdated electronic equipment such as phones, PDAs and other mobile devices leave an impact on our planet. And these days, it seems that any phone is out-of-date and will need replacing at least

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-42869819117520288012010-09-02T11:35:00.000-07:002011-01-25T12:47:23.961-08:00

No doubt that Apple is one of the biggest players in the mobile arena. It's leadership with mobile devices is indisputable.In January, there was the much anticipated iPad announcement, with all the usual Apple dog-and-pony show. A while later they were at it again, this time with the iPhone 4 and iOS 4. Now just yesterday, a third big announcement with, get this... new iPod Touch, new iPod

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-53245146641484751782010-08-30T12:14:00.001-07:002011-01-25T12:47:48.242-08:00

Yes it's been many months. Sorry, I was just that busy. I have a little more time now so I'm going to resume posting here. Hopefully I will share some information that will be useful to you. Stay tuned...

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-88225122962726520422010-01-29T12:01:00.000-08:002011-01-25T12:48:21.715-08:00

The iPad has been announced. It's not an iPod Touch, and it's not a laptop. It's something in between.So what are the reactions? Following the blogosphere in the past few days, here's some general comments that seem to be commonplace:1) It's cool. Great show-off-to-your-friends factor.2) No camera. Why wouldn't Apple include a camera? Mobile videoconferencing would seem an obvious

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-62213847478694440552009-10-21T18:36:00.000-07:002011-01-25T12:49:42.897-08:00

I recently visited a wireless store to see what was available for a basic phone. Nothing special, just talk and text. What do you think I found there?When signing up for a 3 year plan, basic phones are available for $0. The sales guy behind the counter says he doesn't sell many of those. Most spend at least $50 for a more featured phone.Without spending hundreds of dollars for an iPhone or a

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com2tag:blogger.com,1999:blog-63078126648533383.post-84513404802514574342009-09-17T07:23:00.000-07:002011-01-25T12:51:05.917-08:00

Amellie Lake, CEO of Vancouver-based Tagga Media, recently wrote about the state of mobile marketing in Canada. She suggests that Canada is very much behind the rest of the world in terms of mobile activities from marketers. This situation is strange, because Canadian mobile penetration is high, text-message usage is high and mobile browsing is high. This means that Canadians will probably

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-84086303333069186802009-06-26T12:40:00.000-07:002011-01-25T12:51:35.107-08:00

A while back, I wrote about the Doritos Guru campaign. This was not specifically a mobile campaign, but I liked it so much that I wrote about it anyway.Now, in the USA at least, Doritos is utilizing text-message based mobile marketing to help launch a new product. At least, that's what they claim. It appears to me that they are using the hype of the new product to build their mobile contact

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-70318343097803309862009-06-18T11:36:00.001-07:002011-02-01T12:05:40.635-08:00

Our friend Phil, who writes on his Burning the Bacon with Barrett blog, reminds us all to go and get your own vanity URL from Facebook, before the one you want is taken by somebody else.I got mine: http://www.facebook.com/steve.kibble

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com3tag:blogger.com,1999:blog-63078126648533383.post-71487174717821919722009-06-08T10:01:00.001-07:002009-06-08T10:19:04.753-07:00

I have previously written on Proximity marketing. While I believe that proximity is, for the most part, somewhat ahead of what Canadian consumers are ready for, there also exists a few opportunities for proximity right now.One of those is restaurants. Typically, customers experience some idle time in restaurants, while waiting for a table, while waiting for their order to be taken and while

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-84030656001287721042009-06-01T12:01:00.001-07:002009-06-01T12:13:35.266-07:00

While I am primarily a marketer, I also have a little side job with the Canadian Auto Press. They arrange to give me a new press car from an auto manufacturer once in a while, and I write them an article about that car.My first ever article was just published online:http://www.carpages.ca/article/2009/05/30/2010-toyota-corolla-previewIt's a review of the 2010 Toyota Corolla. Coming up in the

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-8561549364340580442009-06-01T11:27:00.000-07:002009-06-01T12:14:15.135-07:00

For a time this spring I was contacting local radio stations, major daily newspapers and outdoor media companies to offer bulk text-messaging services, and suggest that they offer it to their advertising clients.Text, as we know, is the entry-point for all mobile marketing activities. And certainly at this time in the evolution of mobile, and for most mainstream consumer products, text should be

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-66542689679664313132009-05-25T11:43:00.001-07:002009-05-25T11:46:59.971-07:00

If you are a regular reader of this blog, you'll find a lot of familiar themes in this video about the challenges of mobile marketing. Many of the things I have preached about in my writings are repeated by industry leaders in the USA. Clearly, they have been reading this blog too.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-48108172911740907392009-05-24T19:16:00.000-07:002009-05-24T19:22:24.755-07:00

Remember the Dorito's Guru campaign that I wrote about a few months ago? It's been executed and completed. And the winner was Ryan Coopersmith from Montreal, Quebec.Ryan created the name Scream Cheese, and developed this really funny 30 second commercial. Not sure if Ryan is a marketing professional, but it's well done and right on target demo for Doritos.And kudos to the Dorito's marketing

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-30308236648662316202009-05-19T09:17:00.000-07:002009-05-19T09:37:31.956-07:00

Last week I wrote about proximity marketing in airports. Now, both Subaru and Burger King are experimenting with a different kind of location-based mobile strategy.Instead of targeting consumers within a certain location, these campaigns are both designed to help the consumer find the retail location that is closest to them, at the time that they are interested in the brand.Banner ads were run

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-16740136020778364222009-05-13T11:06:00.000-07:002009-05-13T11:16:19.699-07:00

More and more airports around the world are offering Bluetooth services for travellers.Airports are an ideal location for Bluetooth marketing. They are heavily populated, with significant traffic flow of travellers - people looking for local goods and services.I had previously learned about Bluetooth activities in Athens, Bristol and New Orleans airports, but recently read about Jose Pucnik

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-24829331453417558132009-04-28T10:26:00.000-07:002009-04-28T10:35:07.285-07:00

Since I started in mobile, I've been preaching that web-based marketing activities and mobile activities are completely seperate media channels. Looks like I'm not the only one who thinks this.An article by Rob Payne in the Business section of The Australian newspaper makes the same arguement:It's tempting to think of mobile marketing as something to address once you're comfortable with online

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-13998398870868979522009-04-27T16:37:00.000-07:002009-04-27T17:21:56.831-07:00

Text messaging and mobile usage statistics are really difficult to find, mostly because the arena is changing so fast. Numbers appear to be all over the map. One source I read suggested that in the US there were 5.3 billion texts sent in December 2008. Another suggested that there are a billion sent per day. No matter which you believe, the numbers are big. And more importantly, they are growing

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-1775387631862119982009-04-23T08:16:00.001-07:002009-04-23T08:38:36.284-07:00

I do a lot of reading on mobile marketing. Some evangelists like to spout off about the newest technologies: QR codes, proximity, iPhone apps, widgets, multimedia messaging, GPS coding, etc etc. Technology, we are told, will make mobile marketing successful.Recently, a small business owner asked me how he can get his retail business involved in mobile. And if he should be thinking about all

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-67614421586007662442009-04-21T20:00:00.000-07:002009-04-21T21:36:03.920-07:00

Check out Phil Barrett's blog on mobile and interactive marketing. Phil has some smart things to say, and I expect to be referencing to his posts from time to time.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-11811468916357284412009-04-17T19:41:00.000-07:002009-04-19T21:58:10.212-07:00

Last week I wrote a blog post about morning-after pills available to high-school aged girls via text message to the school nurse. After posting my usual announcements on Facebook and Twitter, my blog received more traffic that day than any day since I started. Apparently, sex does sell. Let's see how this post does.This post is about 'sexting' - the act of sending nude or suggestive images/video

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-73131612877057678812009-04-17T14:30:00.000-07:002009-04-17T15:33:01.750-07:00

Recently somebody asked me why I feel so strongly that mobile will become a huge part of brand marketing over the next few years.There are many answers to this question, but one of the key benefits that makes mobile so powerful is the ability for it to allow the consumer to set their own preferences.At least in North America, mobile is following a very strict no-spam policy. That means

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-15996569767454060912009-04-09T11:28:00.000-07:002009-04-09T11:33:45.926-07:00

Here's a little Easter holiday test you can try. Write up a brief text-message Easter greeting and send it to everybody on your phone's contact list. See how many people respond - you might be surprised.I'm heading out of town for a couple days, for my first ever visit to the West Edmonton Mall. Of course, I'll be keeping my eye out for mobile marketing opportunities within the mall

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-32149702118116823962009-04-07T08:55:00.001-07:002009-04-07T09:05:39.184-07:00

There's nothing like a little controversy to generate some awareness. And somebody in the UK has definitely found a controversial use for text messaging.According to an article in the Times Online, highschool-aged girls at select schools in the UK will be able to use text-messaging to request a morning after pill from their school nurse. This is a trial program at 6 schools in Oxford and

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-72320242851754249582009-04-01T13:07:00.000-07:002009-04-02T18:01:49.933-07:00

There are several key ingredients to a successful mobile campaign. One of those is important above all the others.Mobile campaigns must be engaging. Because of the opt-in/opt-out nature of mobile, engaging the consumer will ensures that they will want to continue to receive messages from a brand. But this is not the most important component.Mobile campaigns must offer added value. Coupons,

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-18920579088900464732009-03-31T07:40:00.000-07:002009-03-31T07:46:02.998-07:00

I originally started this blog as a way to organize my thought on all aspects of mobile marketing. However, I've been checking the traffic and it's a little more than I expected. This is a good thing.Since I can tell that you're checking in on the blog from time to time, I'm now asking you to let me know your thoughts. Let me know what you like, what you agree/disagree with, and what topics

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-8346448588991512082009-03-28T17:19:00.000-07:002009-03-28T17:23:18.518-07:00

Since Earth Hour is this evening, I thought it would be good to highlight the green component of mobile marketing. I won't get into too much detail, as I covered some of it in yesterday's post Clip or Click?However it does bear repeating that in Canada, about 100 million coupons are redeemed annually. Based on average redemption rates, one could conclude that upwards of 10 billion coupons are

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-81171986197609668012009-03-26T08:52:00.000-07:002009-03-26T09:48:03.342-07:00

I have previously predicted that 50% of all redeemed coupons will be mobile by the year 2012. It looks some other companies share a similar view.Denmark mobile agency More Mobile Relations has announced that by 2010, redemption value of mobile coupons will grow by 30%. Of course, that's in their native Denmark, and I don't know what percentage of coupons are mobile over there already. Europe,

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-63220797817446648622009-03-24T20:34:00.000-07:002009-03-24T22:22:16.890-07:00

The process of selling mobile is often challenging. I'm absolutely confident that mobile will become a significant part of the overall marketing mix, and it will happen very fast. However, getting that message across to potential clients is sometimes difficult. Several times I've pitched to a junior or intermediate member of a corporate marketing department. These folks are usually interested,

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com2tag:blogger.com,1999:blog-63078126648533383.post-15345161480266257622009-03-23T18:31:00.000-07:002009-03-23T18:57:36.649-07:00

I love good marketing. And one of my guilty pleasures has long been Doritos. So what do you get when you put them together? The Doritos Guru campaign.One of my 10 rules of marketing (the book will be published sometime after I retire) says that the best way to get consumer involvement in a brand it to get the consumer to invest in it. Some really smart marketing people at Doritos also

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-26875954150668676642009-03-20T10:18:00.000-07:002009-03-20T10:31:06.413-07:00

Is mobile just another way to develop impressions for your brand?The answer is no. Discussion in an excellent article by Gary Schwartz of Impact Mobile can be read here.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-35953333892857596172009-03-18T14:12:00.000-07:002009-03-18T14:40:56.948-07:00

Yesterday was St Patty's Day. Famous for green beer.I had a plan to go out with some friends for green beer. Close to where I live, there are three different establishments to choose from, and we hadn't decided which one. Of course, life often gets in the way, and sometime around 9:30 pm I noticed that it was getting late and we hadn't gone out yet. And since I'm no longer in my early 20s, I

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-45446488617334584682009-03-15T09:39:00.000-07:002009-03-15T10:22:52.120-07:00

My very smart sister commented on one of my posts below (Location-based Mobile) with some intelligent questions. Rather than answer as another comment, I have made it into a new blog post for everybody to read.Wendy said:The idea that my mobile phone would suddenly introduce me to a potential eligible bachelor while I'm gormlessly standing in the coffee queue (and his mobile meanwhile is

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-82580466691550025522009-03-14T18:58:00.000-07:002009-03-14T19:05:42.625-07:00

I recently saw this amazing video on youtube. It showcases a potential future product from the labs at MIT that could revolutionize mobile information sourcing. It's actually difficult to explain - just go watch it. And just imagine the possibilities when it comes to incorporating mobile marketing activities into this system.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-33010893354389205622009-03-10T16:08:00.000-07:002009-03-10T17:06:20.407-07:00

Yes. And no. Well, sort of.Advertising agencies for years have been booking and selling media space to clients, usually for a percentage of the spend. Traditional medias include TV, radio, print and outdoor.So is mobile just another media? Can agencies buy the space, create a message to put into it, and sell it to their clients?Short answer: yes. Longer answer: they shouldn't.There are a few

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-1400719560150546612009-03-08T16:27:00.000-07:002009-03-08T16:32:38.009-07:00

I decided it was time to experience Twitter. So I've signed up. And if you want to receive Tweets whenever I update the blog, sign up. Look me up - my ID is 3rdscreenmarket.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-77845903245624952322009-03-08T14:07:00.000-07:002009-03-08T14:08:41.178-07:00

You’re standing at the bus stop, wondering how long until your bus arrives. Your bus stop has a stop number, which you text to the local transit company shortcode. You receive a reply text immediately, which tells you that your bus won’t be there for another 25 minutes. Attached to that message is a coupon for 20% off any size coffee at the Starbucks right behind you.So now you’re at Starbucks

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com2tag:blogger.com,1999:blog-63078126648533383.post-65562559472333516182009-03-03T19:22:00.000-08:002009-03-03T19:31:26.980-08:00

This is my first published retraction. A few posts below I chastised TSN for not having a text notification system. In fact, they do.I was at the TSN site last night looking for NHL trade deadline information. I happened to notice that they do indeed have a text-alert service, and it's pretty much what I described in my previous post. Plus it's no cost for the sports fan.I signed up for NHL

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-17821879793901542662009-03-03T12:49:00.000-08:002009-03-03T13:27:50.033-08:00

Actually, Delta is not the first. Continental announced their mobile check-in system some months ago. Other airlines may also offer this.But Mobile Marketer Daily has announced today that Delta Airlines has partnered with the Transportation Security Administration to allow mobile check-in at several of their major hub airports.I was a fairly frequent flyer during the last half of 2008, as I was

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-15119874226307807932009-03-01T08:46:00.000-08:002009-03-01T08:58:11.037-08:00

I've received a few queries in the past couple days asking about the reference to the 3rd screen.If television was the first, and the internet was the 2nd, mobile is the 3rd mass media screen.The 3rd screen is the first ever personal mass media. It is also the first that:is always onis always with the consumeris always at the point of purchaseMost importantly, it is the media where consumers can

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com3tag:blogger.com,1999:blog-63078126648533383.post-9998271219669580642009-02-28T10:37:00.000-08:002009-03-01T09:25:46.754-08:00

What a missed opportunity.Like a lot of Canadians, I'm a hockey fan. Specifically, I'm a Canucks fan. Now that I live in Calgary, I'm starved for Canucks broadcasts, news and updates. Specifically at this time of year, I'd like to know about all the trades as the team gears up for the playoffs before the March 4th trade deadline.So I started looking around to see if I could receive text message

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com1tag:blogger.com,1999:blog-63078126648533383.post-50223874388353494352009-02-27T15:26:00.000-08:002009-02-28T12:38:42.307-08:00

Absolutely not. At least, not yet.A long time ago (way back in the 90s) when email marketing began, marketers were told that they now had direct and interactive access to consumers in an environment where consumer-preference and technology would come together to create strong brand-to-consumer bonds.Did it happen? No.Email marketing shot itself in the foot with spam. Consumers grew quickly tired

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0tag:blogger.com,1999:blog-63078126648533383.post-30393890397011598302009-02-27T14:54:00.000-08:002009-02-28T12:36:38.824-08:00

May as well start this off with a bang. So I'm sticking my neck out and making some bold predictions about the world of mobile.2009:Will see double the mobile traffic of 2008. In fact, mobile traffic will double every year until at least 2013 when traffic will be 60-70 times as much as 2008.2010:Smartphones will respresent 90% of all phones purchased.2011:You will purchase a can of coke from a

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com6tag:blogger.com,1999:blog-63078126648533383.post-30081034168586582272009-02-27T14:44:00.000-08:002009-02-28T12:35:52.592-08:00

My first blog. My first post. What I am planning is a discussion of all things related to mobile marketing. Please feel free to comment, or to contact me directly.

Steve Kibblehttp://www.blogger.com/profile/13101200373023879867noreply@blogger.com0